Chris Hendricks

Chris Hendricks possesses extensive experience in sales leadership, particularly within the grocery and mass channel markets. Currently serving as Sales Director at AlEn USA since July 2020, Chris leads a team focused on General Market grocery accounts while managing the Acosta Broker relationship. Previous roles include Director of Sales for General Market Grocery, Senior Account Executive at Grupo AlEn, and Sales Team Leader at Acosta, where achievements include significant sales growth and strategic relationship management with major retailers such as Walmart, Sam's, and Kroger. Chris's background also includes senior positions at Academy Sports + Outdoors, Nissin Foods, and Shearer's Foods, with a strong emphasis on developing sales strategies and executing successful promotional events. Chris holds a Bachelor of Science degree in Speech Communication from Texas A&M University.