Mariana Hofer

Mariana Hofer is an accomplished marketing professional with extensive experience in omnichannel marketing and brand management, currently serving as Associate Director of Omnichannel Marketing at AlEn USA since May 2019. Prior roles include Senior Brand Manager for the Laundry Category and Brand Manager for Fabric Softeners at AlEn USA, where Mariana directed brand marketing activities and fostered strong relationships with key stakeholders. Before joining AlEn USA, Mariana held significant positions at Grupo Bimbo and other organizations, excelling in account management, trade marketing, and market strategy development. Educational credentials include a Bachelor of Science in Marketing from Universidad Rafael Landívar and professional development in social media strategies and leadership.