Carlos M. Ramiro is a seasoned professional with extensive experience in performance marketing and digital advertising. Currently serving as Head of Performance at IMS Internet Media Services since July 2021, Carlos previously held roles including Client Solutions Manager at Facebook and Head of Paid Channels for LATAM at Groupon, where responsibilities included managing SEM, display, and affiliate channels. Carlos has also worked as a Senior SEM Specialist at Hotels.com, focusing on PPC campaign management for Latin America, and began the career as an intern at YPF S.A., progressing to a Business Analyst at Gradus Management Consultants. Carlos holds an Industrial Engineering degree from Instituto Tecnológico de Buenos Aires and furthered expertise in data science at Digital House.
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