Frida Paez Arteaga

Frida Paez Arteaga is a seasoned digital marketing professional with a focus on paid search and social media strategies. Currently serving as a Paid Search Manager at Aleph Group, Inc. since May 2024, Frida previously worked as an Account Specialist for Amazon Ads Mexico. Frida's experience includes a role as a SEM Consultant Jr. at El Puerto de Liverpool, where work was conducted for renowned brands such as Adidas, Apple, and Dior. Prior to that, Frida held various positions at IPG Mediabrands, starting as a Trainee and advancing to SEM & Social Specialist, managing campaigns for clients like Johnson & Johnson and Levi's. Academic qualifications include a Bachelor's degree in Digital Communication and Multimedia Content from Universidad Nacional Autónoma de México and a Technical diploma in Music from Escuela de Iniciación Artística No. 4.