Sylvia Arriordaz-Castell

Sylvia Arriordaz-Castell currently serves as the South Europe Strategic Marketing & Insights Manager at Alfa Laval, focusing on marketing for France and NW Africa since December 2023. Additionally, Sylvia is a speaker at Grenoble IAE, teaching CRM and Data, IA & E-Business Intelligence courses for Master2 in Digital Marketing & Connected Consumers since May 2022. Previously, Sylvia held the position of Head of Marketing & Communication at Bridgestone EMIA, where responsibilities included marketing strategy formulation and implementation across various distribution channels, digital marketing strategy development, and brand visibility enhancement. Sylvia's extensive experience also includes leadership roles at Lizeo Group, overseeing market insights and B2C marketing, and positions at Euromaster (Michelin Group) concentrating on market intelligence and product management. Sylvia holds a Master Degree in Industrial Engineering from Universidad Politécnica de Madrid and completed an International Exchange Year at Grenoble INP - UGA.