Bernard HESSE is an experienced automotive professional currently serving as a B&C Segment Product Manager at Alfa Romeo since October 2024. Previously, Bernard held the position of Brand Project Manager at Fiat from May 2021 to October 2024, overseeing a new global SUV line-up. Prior to that, Bernard worked at Peugeot from June 2004 to April 2021, taking on various roles including Brand Project Manager for new products targeting overseas markets in the Middle East, Africa, and South America, as well as managing the 508 Sedan and SW for Europe and China. Bernard's earlier experience includes serving as Platform Equipment Strategy Manager and Product Manager for the 407 sedan, SW, and coupe. Bernard HESSE holds a Mastere in Management Technologie et Innovation from EM Lyon, a DEA in Matériaux polymeres from INPG ENSEEG, and a Maitrise in Physique Appliquée from Paris XI Orsay.