Mallory Sorenson

Mallory Sorenson is an experienced professional in the salon and beauty industry, currently serving as the National Education Manager for ALFAPARF Milano since September 2018. With a strong background in artist relations as the Manager for Riot Fest since 2016 and previous roles as a Licensed Cosmetologist at Twisted Scissors Chicago, Mallory has demonstrated expertise in brand development, event planning, and sales training. Mallory also held positions in marketing and business development, including roles at Premier Beauty Supply and behindthechair.com, where responsibilities encompassed managing marketing initiatives, e-commerce, and educational programs. An adept project manager from earlier career stages and holding a cosmetology license from Tricoci University, Mallory combines creative and managerial skills to elevate brand presence and drive business growth in the competitive beauty market.