Beatriz Lizcano Sepúlveda

Beatriz Lizcano Sepúlveda is a seasoned marketing and business development professional with extensive experience in leading marketing strategies across various industries. Currently serving as the Directora de marketing Team Solutions Colombia Middle Americas & Brasil at Alianza Team®, Beatriz has previously held roles such as Gerente Marketing and Gerente Desarrollo de Negocios within the same organization. Beatriz founded and directed Localiza Mascota, achieving a 90% success rate in reuniting lost pets with their owners through digital marketing efforts. Prior roles include Gerente comercial in Cencosud S.A., Director Categorías Core at TOTTO, and Gerente Categorías at Organización Corona, where strategic marketing and product positioning were pivotal. Beatriz holds multiple degrees and certifications in strategic management, digital marketing, and design thinking, including a recent course at Columbia Business School on B2B marketing strategy.