Paula Grijalba Arbouin

Paula Grijalba Arbouin is an experienced marketing and communication professional, currently serving as the Gerente Buzz Marketing at Alianza Team® since October 2015, where responsibilities include designing and supervising communication strategies to enhance brand visibility and engagement through buzz marketing and endomarketing. Notable previous roles include Brand Manager, where Paula managed the margarine category for Team Foods, ensuring alignment across marketing, advertising, and sales. Additional experience includes leadership positions in corporate communication and internal communications, with a focus on strengthening corporate culture and managing stakeholder relationships. Paula's educational background includes a Master's degree in Corporate Communication Management from EAE Business School and a Bachelor's degree in Communication from Pontificia Universidad Javeriana.