Alessandro Marcello

Alessandro Marcello 阿类 is an accomplished professional with extensive experience in marketing, customer success, and business development within multinational companies. Currently serving as the Head of Customer Success EU at Alibaba Group since October 2016, Alessandro oversees the service strategy and operations across Europe, previously held positions including Senior Marketing & Customer Success Manager, and Senior Business Development and Marketing Specialist, focusing on enhancing the experience for European suppliers and supporting various brands in entering the Chinese market. Prior experience includes roles as Brand Specialist at Amazon and Product Marketing Manager at Sony, where responsibilities encompassed product launches, marketing strategies, and event management across European markets. Alessandro holds a Master of Science in Marketing Management from Esade and a Bachelor's Degree in Business Administration and Management from Università Bocconi.