Yicheng Zhang

Yicheng Zhang possesses extensive expertise in digital marketing, currently working at Alibaba Group in the Global Growth & Monetization - Affiliate Marketing division since January 2021. Prior experience includes a long-term role at Force Marketing, starting in July 2014, where responsibilities spanned from managing the SEM team and developing advertising strategies for major clients, such as Honda and Mercedes-Benz, to serving as a Senior SEM Strategist focused on campaign analysis and optimization. Earlier experience at Roland Technology Group involved digital marketing analytics and campaign optimization. Yicheng Zhang holds a Master of Science in Marketing from The University of Texas at Dallas, along with a Bachelor's degree in International Economics and Trade from Guangdong University of Finance & Economics.