Natalia Badillo Duran

Natalia Badillo Duran is an experienced professional in product innovation and brand strategy, currently serving as the Head of Product Innovation & Brand Strategy at Alicorp since July 2022. Prior to this role, Natalia worked at Softys in profitability from October 2021 to June 2022 and held various positions at Alicorp and La Positiva Seguros, focusing on business PMO and portfolio/strategy management. Earlier experience includes research and development roles at AGP Group and internships at BSH Home Appliances Group and Pontificia Universidad Católica del Perú. Natalia holds multiple degrees including an International Diploma in Commercial Management and an International Diploma in Project Management from ESAN Graduate School of Business, as well as an Engineer's degree in Mechatronic Engineering from Pontificia Universidad Católica del Perú.