Iryna Iurchenko

Iryna Iurchenko is a seasoned marketing professional currently serving as a Senior Demand Generation Manager at Alida and a Chartered Marketer with the Canadian Marketing Association. With experience that includes roles such as Demand Generation Manager at Rootly and Digital Marketing Manager at Sumo Logic, Iryna has successfully planned and executed multi-channel marketing campaigns, optimized marketing operations, and significantly increased brand awareness and lead generation. Prior positions include Digital Strategy Manager at Sensu, where Iryna contributed to the company’s acquisition by Sumo Logic, and Digital Marketing Specialist at madison/miles media, recognized for delivering substantial traffic improvements through effective SEO strategies. Iryna holds an Honors Diploma in Business Administration and Management from Herzing College and a Bachelor’s Degree in English Language and Literature from Ivan Franko National University of Lviv.