Alicia Yaden

Alicia Yaden is a seasoned marketing professional with extensive experience in demand generation and marketing strategy across various technology companies. Currently serving as a Senior Demand Generation Manager at Cockroach Labs since January 2022, Alicia previously held senior marketing roles at Open Raven, SingleStore, and GumGum, where contributions included developing and executing demand generation campaigns and enhancing brand presence. Alicia began the marketing career as a Marketing Intern at DynamicAction and a Communications Intern at GE Digital. Educational credentials include a Bachelor of Arts in Economics and Art History from the University of California, Davis, along with additional studies at General Assembly and University College Utrecht.