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Alida

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Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s u...

New!Other announcement

Alida Wins 2021 Comparably Awards for Best Company Outlook, Best Marketing and Product Teams

Alida Wins 2021 Comparably Awards for Best Company Outlook, Best Marketing and Product Teams

Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) & Insights platform, today announced it has been selected as a 2021 “Best Company Outlook” winner from Comparably, ranking #2 on the “Best 50” list of small/mid-sized companies. Additionally, Alida won two more awards for Best Marketing Team and Best Product and Design Team. Comparably analyzed over 10 million anonymous employee ratings across tens of thousands of North American companies and selected the Top 100 highest-rated organizations for Best Company Outlook in 2021. Rankings were derived from sentiment ratings provided by current employees about the company’s outlook (how confident they feel about the future success of their company) and the Employee Net Promoter Score (how likely they are to recommend working at their company to a friend). Alida received exceptionally high ratings from its employees for both categories, earning a top spot on the list. Comparably’s “Best Marketing Teams” and “Best Product & Design Teams” were derived from sentiment ratings by direct employees within its Marketing and Product teams who anonymously rated their departments from over the past 12 months. Winners were chosen based on comprehensive workplace questions in core culture categories, such as compensation, leadership, professional development, work-life balance, perks & benefits, and more. Alida placed an A+ across all categories for both the Marketing and Product & Design teams. “Receiving the 2021 Comparably awards for Best Company Outlook and Best Marketing and Products Teams is a testament to how fortunate Alida is to have highly dedicated and passionate employees who make our company an exceptional place to work,” said Ross Wainwright, CEO at Alida. “Through the past year, our company culture has remained a key focus and we are thrilled to see Alida land as the highest rated Canadian company on the list. We look forward to building on this momentum through the year.” Alida celebrates and defines its core corporate values — Bold, Empathetic, Curious and Authentic — as its ‘North Star’, guiding the beliefs and philosophies that drive the business forward. Leading with empathy, Alida’s employees deeply believe in making decisions with their customers, not for them. Alida also uses its own technology to listen and understand its global employees through consistent feedback, making informed decisions to better the workplace. The company looks forward to its continued investment in people and culture through 2021. "Our Best Places to Work Awards represent the top-rated organizations in various workplace culture categories," said Comparably CEO Jason Nazar. "Despite a challenging year due to the pandemic, Alida has remained flexible, innovative, and focused on the growth of the business while maintaining great company culture." With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at www.alida.com/careers. About Comparably Comparably (www.comparably.com) is a leading workplace culture and compensation monitoring site that provides the most comprehensive and accurate representation of what it’s like to work at companies. Employees can anonymously rate their employers in 20 workplace culture categories, providing the public a transparent and in-depth look at the experiences different segments of workers have based on gender, ethnicity, age, department, tenure, location, education, and company size. Since launching in 2016, Comparably has accumulated 10 million ratings on 60,000 U.S. companies. The platform has become one of the fastest-growing SaaS solutions for employer branding and a trusted third-party site for workplace and salary data, most notably for its annual Best Places to Work series. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.Follow us at www.alida.com and engage with us on social media @alidaCXM.

Partnership announcement

EchoMR Joins the Alida Partner Network to Elevate Customer Experiences

EchoMR Joins the Alida Partner Network to Elevate Customer Experiences

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced EchoMR, a global market research firm, will join its Partner Network to deliver elevated customer experience (CX) and insights to organizations around the world. “As a people-first research services company, we strive to find and empower the most authentic consumer voices. Echo has identified a need for ad hoc service as they relate to creating successful long-term community engagements. Partnering with industry leaders, like Alida, in perfecting those services helps ensure both clients and participants get the most out of their mutual engagement,” said Kerry Hecht, Founder and CEO of Echo. “On behalf of our entire team, we’re beyond pleased to announce this partnership.” EchoMR will join Alida’s Partner Network to deliver unparalleled insights that help its clients capture the voice of its customers to improve the customer experience in the technology, financial services, CPG and retail industries. With Alida’s CXM & Insights Platform tailored to provide industry and role-specific insight and engagement strategies to close the feedback loop, EchoMR will deliver the right solutions for brands to listen to their customers and take action on their needs. Alida and EchoMR will work together to deliver actionable insights so global brands can develop customer-led products, launch successful marketing campaigns, increase loyalty, and improve customer experience. “We are thrilled to welcome EchoMR as a best-in-class and trusted partner. Kerry and her team put people first and are unique in the industry by focusing on authentically amplifying their customer voices,” said Ross Wainwright, CEO at Alida. “We believe in delivering innovative technology that supports brands in building meaningful and long-lasting relationships with their customers and are so pleased to work with specialized industry experts like EchoMR to add value to organizations worldwide.” The Alida Partner Network enables growth for organizations of all sizes by providing the software, enablement and expert support needed to put customers' truth into action. As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients. To learn more about partnering with Alida, visit www.alida.com/partners. About EchoMR Echo MR reinforces the human element in market research. We’re people, paired with technology, pushing the forefront of what it means to conduct and participate in research. Since 2017, insight professionals have relied on Echo MR’s services to support their initiatives- large and small. With offices in North America, South and Central America, UK, Australia, and New Zealand, Echo MR aims to leave the insights industry better off than when we found it. Follow us at www.echo-mr.com and on social media @echo4mr. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Partnership announcement

Flipp Retains Alida to Help Drive Continued Growth Through Customer Experience

Flipp Retains Alida to Help Drive Continued Growth Through Customer Experience

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that Flipp, a North American leader in retail technology, has selected Alida to better understand its users, their shopping habits and to make strategic business decisions informed by direct customer insight. “Over the past three years, Alida has been a critical partner in helping elevate Flipp’s customer experience practice. Alida’s cutting edge platform and world-class customer success team have enabled my team to drive tremendous impact for Flipp,” said Dave Chen, Director of Consumer Insights at Flipp. “By delivering relevant and impactful insights in a timely fashion, we’ve been able to continue to grow and remain competitive in the market.” The Alida platform will continue to support the fast-growth of Flipp by allowing them to proactively understand the deeper ‘how’ and ‘why’ of its continuously evolving customer behaviours. Flipp can further contextualize this behavioural data and make all teams — from product and sales, to marketing — more empowered to make customer-centric decisions. “Flipp focuses on what matters most to them - their customers. They’ve been able to reinvent the way people shop through better understanding their customer’s opinions and motivations on a continuous basis,” said Ross Wainwright, CEO at Alida. “They’ve made many strategic business decisions that keep their customers at the centre of everything they do and I know our partnership will continue to drive value, brand loyalty and growth for their savings and deals app. ” Alida helps customer-centric brands create a consistent flow of deep customer insights through its digital insight community product, Alida Sparq. Brands will be able to use a relationship-based approach to progressively profile and segment customers at every interaction, producing rich customer insights to make decisions with their customers, not for them. Customer truths like motivations, preferences, and beliefs are translated into actionable data points. With Alida’s full CXM & Insights Platform, brands turn customer truths into actions that improve customer experience, accelerate innovation, increase revenue, and mitigate decision risk. About Flipp Founded in 2007, Flipp is a retail technology company that is reinventing the digital shopping experience. The largest retailers and brands in North America use the Flipp marketplace to connect with millions of highly-engaged shoppers every day. With over 50 million mobile downloads, the Flipp app helps North Americans make the shopping process seamless and affordable by delivering local digital content to get the most out of their shopping and savings experience. Consumers use Flipp as the go-to weekly shopping tool to plan and find the best deals, helping shoppers save up to $45 weekly on their weekly bill across categories including grocery, home improvement, electronics, pharmacy, apparel, pets and more. For more information, visit corp.flipp.com and follow @getflipp on social media. About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

Team announcement

Alida Welcomes New Vice President of Engineering to Strengthen Product Innovation

Alida Welcomes New Vice President of Engineering to Strengthen Product Innovation

TORONTO - February 2, 2021 - Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced the appointment of Joe Finneran as Vice President of Engineering. Finneran’s extensive global experience leading product development teams in the technology sector will support Alida in building revolutionary products in the Customer Experience Management (CXM) market. “I’m delighted to join an organization that is rapidly growing, has highly-talented teams and possesses a vision to make a difference,” said Finneran. “I’m excited to make an impact in providing customers with the best products and services that they need. As a company that’s focused on bringing value to both customers and employees, Alida is the right place for me.” As a technology executive with over 20 years of experience, Finneran has a proven record of building and focusing teams on strategic product development that delivers high quality customer-centric solutions. A passionate believer in the power of coaching and mentorship, Finneran has led highly-effective engineering teams in organizations, such as Western Union, PayPal and Eventbase. In his capacity as VP of Engineering, Finneran will lead a large product engineering team based in Alida’s second headquarters in Vancouver. “We are thrilled to add Joe’s deep product engineering expertise and technology leadership to our team at Alida,” said Riaz Raihan, President of Products & Engineering at Alida. “With his combined passion for product innovation and mentoring teams, Joe’s team will build state-of-the-art CXM products that provide massive value to our customers.” About Alida Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. Follow us at www.alida.com and engage with us on social media @alidaCXM.

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