Tahira Kassam

Tahira Kassam is a Senior Project Coordinator at Alida, with a background in software development and tech since September 2023. Previously, Tahira served as a Project Manager at Sago from 2021 to 2023, progressing from a Project Coordinator role and managing multiple concurrent projects while consulting with clients on research goals and best practices. Prior experience includes working as a Marketing Research Analyst at News Media Canada from 2020 to 2021, where Tahira analyzed survey data to generate insights for marketing materials and stakeholder reports. Earlier career experiences involved research, consulting, and analytics roles, including consulting for IBM and Mindful Snacks Inc. Tahira holds a Master of Management from Schulich School of Business at York University and a Bachelor of Arts in Sociology with Honours from York University.