Alife®
Rob Cristofaro is a seasoned professional in the creative industry, currently serving as the Curator of Culture at New York RAB Arts Corporation since December 2021. As the Founder of R©B PROJECTS since June 2013, Rob specializes in contemporary marketing and branding. Additionally, Rob has played a pivotal role in the art department of MARRIED TO THE MOB® since January 2004 and is recognized as the Founder and Creative Director of ALIFE®, a lifestyle concept that celebrates art and creativity in downtown New York City. Rob previously founded the New York Art Department from July 2011 to June 2013, focusing on art, marketing, and social interaction. Rob holds a BFA in Illustration from the School of Visual Arts.
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Alife®
Founded in 1999, Alife is a New York City-based, multi-tasking, multi-faceted, lifestyle driven company. Well known for its curatorial work, branded product, experiential retail concepts, art exhibitions, top-tier co-branded collaborations as well as live music events. Focused on art and creativity with a strong penchant for originality, Alife’s mission is to showcase, elevate and perpetuate the downtown culture from which is it born. Alife cannot be defined by one cultural movement alone. Alife is art. Alife is a curator of all that downtown represents and speaks to an international downtown audience that is as close as down the block and as far as across the globe. For more information about the Alife brand, it’s products and stores please visit http://www.alifenewyork.com or visit @alifenewyork on Instagram.
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