Aligned Incentives
Shannon Ma has an extensive background in marketing, with experience in various companies such as Aligned Incentives, Celential.ai, CrossMinds.ai @CrossCircles Inc., TalentSeer, and Apollo Box & ApolloX. Shannon also has experience in the academic sector, working as an Economist/Project Manager at Stanford University and as a Research Assistant at Michigan State University. Shannon holds a Ph.D. in Agricultural, Food and Resource Economics from Michigan State University and a B.A. in Public Administration from Renmin University of China.
This person is not in any teams
Aligned Incentives
Founders Craig Cammarata and Yann Risz and their clients faced frustrations for years — existing sustainability software solutions did not provide specific insights into the industrial and agricultural processes needed to reduce environmental impacts such as carbon emissions, especially in the supply chain. High-level reporting and missing financial integrations made it impossible to collaborate effectively. In 2015, Aligned Incentives emerged to meet corporate leaders’ ever-changing needs. Our company fills the gap between granular product Life Cycle Assessment (LCA) software and corporate reporting software — with a fundamental bottom-up restructuring and integration of financial data. In 2019, we launched AITrack — an industry disrupter that remains unique in the market. Powered by Generative AI, AITrack generates the granular insights needed to reach targets like Net Zero, at scale, while providing financial integration to align incentives between product development, finance, procurement, suppliers and customers — the stakeholders essential to achieve such targets. Aligned Incentives offers the world’s most insightful sustainability enterprise platform — we enable global corporations to measure and improve their societal impacts across 2,000+ dimensions. Our business grew by word of mouth. Now with a growing team, increasing demand, and nonstop SaaS innovation, we are honored to call many of the world’s largest companies our long-term clients.