Boncica T.

Boncica T. is an experienced professional in user growth and customer loyalty, currently serving as Associate Director of User Growth at AlipayHK, where the rollout of the innovative e-wallet loyalty program "A. Point" was spearheaded. Previously, Boncica held the position of Regional CRM & Loyalty Manager at DFI Retail Group, overseeing CRM and loyalty digital solutions for IKEA in multiple regions. Additional experience includes roles as Program Manager at Boost Group and Aimia Inc, where significant loyalty programs were launched, as well as managerial positions at Meltwater, focusing on client experience and account management in Greater China. With a solid foundation in hospitality and education, including experience as a Training Specialist at Melco Resorts & Entertainment and a Science and Mathematics Tutor, Boncica holds an MBA from Imperial College Business School and a degree in Biology from Imperial College London.