BT

Boncica T.

Associate Director , User Growth at AlipayHK

Boncica T. is an experienced professional in user growth and customer loyalty, currently serving as Associate Director of User Growth at AlipayHK, where the rollout of the innovative e-wallet loyalty program "A. Point" was spearheaded. Previously, Boncica held the position of Regional CRM & Loyalty Manager at DFI Retail Group, overseeing CRM and loyalty digital solutions for IKEA in multiple regions. Additional experience includes roles as Program Manager at Boost Group and Aimia Inc, where significant loyalty programs were launched, as well as managerial positions at Meltwater, focusing on client experience and account management in Greater China. With a solid foundation in hospitality and education, including experience as a Training Specialist at Melco Resorts & Entertainment and a Science and Mathematics Tutor, Boncica holds an MBA from Imperial College Business School and a degree in Biology from Imperial College London.

Location

Hong Kong, Hong Kong

Links

Previous companies


Org chart


Teams

This person is not in any teams


Offices


AlipayHK

The electronic wallet is operated by Alipay Financial Services (HK) Limited and supervised by the Hong Kong Monetary Authority. Alipay Payment Services (HK) Limited (APSHK) is a joint venture established and managed by the CK Hutchison Holdings Limited, a multinational conglomerate spanning over 50 countries and Ant Financial Services Group, a leading global technology and financial services company and parent company of “Alipay”. The AlipayHK electronic wallet is operated by Alipay Financial Services (HK) Limited (Stored Value Facility Licence number: SVF0004) and regulated by the Hong Kong Monetary Authority. Alipay Payment Services (HK) Limited is a joint venture established by Ant Group, a parent company of “Alipay”, and the CK Hutchison Holding Limited, a multinational conglomerate spanning over 50 countries. Currently, over 100,000 local retail outlets support the AlipayHK electronic wallet for payment, covering large chain stores, convenient stores, supermarkets, fresh markets, restaurants and others. Features of the AlipayHK electronic wallet include transportation, cross-border payment, P2P transfer, Lucky Money, blockchain remittance, bill payment, Quick Reward Coupon eShop, Taobao and TMall payments, purchase of insurance products offered by third parties, e-coupons, etc, making Hong Kong residents’ lives more convenient by integrating mobile payment into daily lives.


Industries

Employees

201-500

Links