Lara Noval Gómez currently serves as Jefa de producto at Alisys, where responsibilities include integral functional definition at both strategic and detailed levels, contributing to the innovative solutions in omnichannel payments and social robotics, and currently developing an omnichannel contact center. Prior experiences include roles such as Especialista de producto en prácticas, where documentation management and product definition support were key tasks, and a brief customer service position at Gourmet Group CBD. Earlier internships at Blinkfire Analytics involved data analysis and platform management, with additional experience in community management and marketing with Proyectos con Alma and Mamatayoe, respectively. Lara Noval Gómez holds an MBA and Master's in Corporate Communication from ENEB, a Master's in Sports Organization from Universitat Politècnica de València, a PICE in Foreign Trade from Cámara Valencia, and a Bachelor's degree in Commerce and Marketing from Universidad de Oviedo.