Pamela Costa

Pamela Costa is an experienced marketing professional with a focus on email marketing and digital campaign management. Currently serving as the Email Marketing Manager at AliveCor since June 2023, Pamela leads the email marketing team and develops marketing automation strategies to enhance customer engagement. Previously, at Embrace Home Loans from February 2011 to June 2023, Pamela held roles including Martech Execution Specialist and Marketing Production Coordinator, where responsibilities included designing digital marketing campaigns and evaluating campaign effectiveness against KPIs. Earlier experience at Tuition Management Systems involved creating marketing collateral and managing workloads for creative teams. Pamela holds an Associate's degree in Computer Science from Fisher College and various certifications, including Desktop Publishing and Adobe Photoshop.