Alka Group RO
Rodica Pop is an experienced marketing professional with a strong background in brand management and consumer insights. Currently serving as a Senior Category Brand Manager at Alka Group RO since May 2020, Rodica oversees international brands such as Mentos and Chupa Chups, successfully implementing marketing campaigns that resulted in significant sales growth. Prior to this role, Rodica was a Group Account Manager at GfK, where responsibilities included managing a portfolio of top FMCG clients and providing tailored consumer insights. Rodica's career began as a School Psychologist, followed by extensive experience in qualitative research at GfK Romania. Rodica holds a degree in Psychology from Universitatea „Alexandru Ioan Cuza” din Iași.
Alka Group RO
Founded in 1994 as a family business, Alka Co. was the first local coffee processor, through a direct investment of several millions euros. When other additional production and distribution companies were established, Alka Group was born. After almost two decades of continuous investments amounting tens of millions euros, Alka Group is one of the leading FMCG players in the region. Nowadays, the Group is specialized in producing biscuits, cakes, coffee, wafers and savoury snacks. Alka Group success is based on integrating our mission, vision and values in our daily work. Innovation is a key element of Alka Group's development strategy, whether it regards new products, recipes, flavours, packaging, selling activities and communication. Alka Group constantly invests in tech development and also in knowing, understanding and anticipating market needs and tastes. Thus, Alka Group always manages to pleasantly surprise consumers. Alka Group includes the following brands - Alfers, Toortitzi (Elephant for export), Prajitura casei (Home cake for export), Biscuiții casei, Covrigeii casei, DR. Krantz, Stretto, Gold Mocca.