Nida Siddiqui

Nida Siddiqui serves as the General Manager of E-commerce and Head of E-commerce at Alkaram Studio, where responsibilities include comprehensive online business management and a complete revamp of the e-business platform. Additionally, Nida is an Adjunct Lecturer at the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, teaching courses in E-commerce and Marketing Management, and is a member of the Corporate Advisory Board at SZABIST. Previous experience includes leadership roles at Bonanza Garments Industries Pvt Limited, overseeing digital strategy and website migrations, and positions at TCS Private Limited as Assistant Category Manager and The Brand Crew as Digital Strategist. Nida holds a Master's degree in Advertising and a Bachelor's degree in Social Sciences from SZABIST, along with A Levels from Beaconhouse and O Levels from the University of Cambridge.