Alejandra Rojas Borda

Alejandra Rojas Borda has a diverse range of work experience in the digital marketing industry. Alejandra is currently working as a Media Planner Sr at Alkemy enabling evolution since February 2021. Prior to this, they worked at Contversion as a Performance Specialist Sr starting in June 2019. Before that, they were the Head Google Ads at Rebold from November 2018 to March 2019. From July 2017 to October 2018, they worked as the Head of Search at Digilant. In May 2016, they joined Primia.Digital as a Trader & Traffic Manager, where they were responsible for implementing and executing various programmatic campaigns and developing search engine strategies. Alejandra also worked at MediaCom as a Senior SEM from December 2014 to March 2016, where they coordinated the digital team's efforts for brands like Pampers and Pantene. Prior to that, they worked as an Analyst Senior SEM at Initiative from February 2013 to December 2014, handling accounts for clients such as Daimler and Unilever. Finally, they started their career at GroupM, where they were a Senior SEM from January 2012 to January 2013, and later served as a SEM Executive from August 2010 to December 2011, working on campaigns for clients like Dell and L'Oreal.

Alejandra Rojas Borda pursued their education at various institutions, with a focus on marketing and business management. In 2006, they enrolled at Universidad Panamericana and completed their degree in Marketing and Advertising in 2011. Later, in 2014 and 2015, Alejandra attended OBS Business School, where they earned a Master's degree in Digital Business Management, specializing in Marketing. Additionally, in 2018, they obtained a certification from Google Partners.