Federico da Re

Client Director, Consumer Goods & Lifestyle at Alkemy

Federico Da Re has a diverse work experience in various roles and companies. Federico started their career as a Junior Brand Manager at Venegazzù Vini in 2008, where they managed communication materials, coordinated with external agencies, and handled the brand's social media presence.

In 2010, they joined TBWA\Worldwide as an Account Executive, where they worked on managing communication campaigns for brands like Adidas, Apple, Google, and Patrizia Pepe. Federico handled aspects from strategy to execution, ensuring the integration and consistency of brand messages.

In 2012, Federico moved to EURO RSCG as an Account Executive and later joined Havas Milan as an Account Manager. At Havas Milan, they were responsible for digital communication for Peugeot Italia, overseeing the development of display and video campaigns, contest websites, and managing the brand's Intranet.

Since 2016, Federico has been working at Alkemy enabling evolution. Federico initially served as a Senior Account Manager, managing UniCredit Italia's social media and digital ecosystem, including strategy, execution, and KPI reporting. Later, they became the Account Director Brand Experience, where they continued to handle the UniCredit client and managed various integrated communication projects. Federico also managed pitches for national and international brands, including Now TV.

Currently, Federico is working as the Client Director, Go To Market at Alkemy enabling evolution, responsible for client management and go-to-market strategies.

Federico Da Re's education history starts with their completion of Maturità Classica at Liceo Classico Marchesi from 1999 to 2004. Federico then pursued a Dottore in Scienze della Comunicazione at Università degli Studi di Trieste from 2004 to 2007. In 2008, they attended Frances King for a General English program. Finally, they obtained a Master in Marketing e Comunicazione d'Impresa from Accademia di Comunicazione from 2009 to 2010, specializing in Marketing ed Advertising.

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