Lucía Iglesias Dacasa

International Client Marketing Services Director at Alkemy

Lucía Iglesias Dacasa has a diverse work experience spanning several companies and roles. Lucía currently holds the position of New Business & Client Director at Alkemy enabling evolution, a role they assumed in January 2022. Prior to this, they served as the Associate Agency Director at the same company from January 2021 to February 2022.

Before their time with Alkemy enabling evolution, Lucía worked as an Account Director at Grupo Ontwice from September 2018 to January 2021. Lucía was responsible for managing accounts and overseeing various projects within the company.

Lucía also has international experience as the Country Manager Australia at Hawkers Group from August 2016 to July 2018. In this role, they handled the launch of the company's products in Australia and was in charge of activities such as company set up, supplier management, logistics, and media campaigns.

Prior to their time at Hawkers Group, they worked as a Senior Account Manager at Ogilvy Australia from February 2016 to July 2016. Additionally, they had a significant tenure at ONTWICE, starting as an Account Manager in November 2007 and progressing to the roles of Senior Account Manager and eventually Account Director from December 2008 to September 2015.

Lucía's early work experience includes a student internship at Asociación Española de Editoriales de Publicaciones Periódicas (AEEPP) from January 2007 to June 2007 and another internship at Evolution Spain MR S.A. from October 2006 to December 2006.

Overall, Lucía Iglesias Dacasa possesses a wealth of experience in the fields of account management, client relations, and strategic planning, with a strong focus on the digital marketing industry.

Lucía Iglesias Dacasa obtained a Bachelor's degree in Advertising from Universidad Europea in the years 2003 to 2007. Lucía then pursued a Master's degree in Expert Course in Strategic Positioning from Universidad Complutense de Madrid from 2007 to 2008. Continuing their education, they enrolled in The Valley Digital Business School where they earned a Master's degree in Digital Marketing from 2012 to 2013. Additionally, they specialized in Ecommerce and Digital Marketing at the same institution during the year 2013.

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