Alken-Maes
Jan De Gendt is an experienced professional with a strong background in sales and management within the beverage industry. Currently serving as the Owner of Wagon Plastron since September 2021, Jan has also held various roles at Alken-Maes since April 2013, including Sales & Portfolio Manager for wine and previous positions in field sales and channel marketing for the on-trade sector. Prior experience includes a decade at Coca-Cola European Partners, where Jan progressed from Brand Equity Sales Representative to Channel & Key Account Manager. Jan began a professional career in media as a Presenter at Radio Contact from 1994 to 1999 and has a Bachelor's degree in Communication with a focus on public relations from Arteveldehogeschool, earned in 2001.
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Alken-Maes
Alken-Maes is the winning game changer on the Belgian beer market. Alken-Maes’ rich history and its continuous evolution have led to products which are strongly rooted in tradition and craftsmanship. Alken-Maes consists of three breweries, a cidrerie and a maltings plant. Together with the main shareholder, Heineken, the Alken-Maes management is developing the strategy to create value and market share growth for the second biggest brewer and runner-up in the Belgian beer market. While doing so, Alken-Maes does not lose sight of its commitments to its partners, employees and the community.