Alken-Maes
Michiel Bartels is an experienced business analyst currently working at Alken-Maes since March 2022, following a progressive career at GfK from October 2017 to March 2022 where roles included Data Analytics Manager and Senior Executive Shopper. Prior to this, Michiel Bartels held short-term positions in education and internships, including roles at Essent, Vrije Handelsschool, Sint-Norbertus Duffel, and BelOrta. Michiel Bartels holds a Master in de Handelswetenschappen with a focus on Marketing Management from KU Leuven and a Bachelor in Bedrijfsmanagement Marketing from Thomas More University of Applied Sciences.
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Alken-Maes
Alken-Maes is the winning game changer on the Belgian beer market. Alken-Maes’ rich history and its continuous evolution have led to products which are strongly rooted in tradition and craftsmanship. Alken-Maes consists of three breweries, a cidrerie and a maltings plant. Together with the main shareholder, Heineken, the Alken-Maes management is developing the strategy to create value and market share growth for the second biggest brewer and runner-up in the Belgian beer market. While doing so, Alken-Maes does not lose sight of its commitments to its partners, employees and the community.