Alken-Maes
Valentine Cappellen serves as a Revenue Manager at Alken-Maes since October 2022, focusing on promotional pricing, trade terms, mix management, and portfolio optimization. Prior to this role, Valentine accumulated extensive experience at Danone over 12 years, holding various titles including Senior Promotions Manager for Danone, Nutricia, Waters, and Alpro, as well as Senior Channel & Customer Marketing Manager and Key Account Manager. Responsibilities at Danone included driving fresh dairy growth across 90 points of sale in Brussels and Hainaut, optimizing shelf space, enhancing commercial relationships with points of sale, and leading a junior project for sales book development. Valentine attended several educational institutions, including Ichec - Brussels Management School and Université Catholique de Louvain-la-Neuve.
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Alken-Maes
Alken-Maes is the winning game changer on the Belgian beer market. Alken-Maes’ rich history and its continuous evolution have led to products which are strongly rooted in tradition and craftsmanship. Alken-Maes consists of three breweries, a cidrerie and a maltings plant. Together with the main shareholder, Heineken, the Alken-Maes management is developing the strategy to create value and market share growth for the second biggest brewer and runner-up in the Belgian beer market. While doing so, Alken-Maes does not lose sight of its commitments to its partners, employees and the community.