Valentine Cappellen

Revenue Manager at Alken-Maes

Valentine Cappellen serves as a Revenue Manager at Alken-Maes since October 2022, focusing on promotional pricing, trade terms, mix management, and portfolio optimization. Prior to this role, Valentine accumulated extensive experience at Danone over 12 years, holding various titles including Senior Promotions Manager for Danone, Nutricia, Waters, and Alpro, as well as Senior Channel & Customer Marketing Manager and Key Account Manager. Responsibilities at Danone included driving fresh dairy growth across 90 points of sale in Brussels and Hainaut, optimizing shelf space, enhancing commercial relationships with points of sale, and leading a junior project for sales book development. Valentine attended several educational institutions, including Ichec - Brussels Management School and Université Catholique de Louvain-la-Neuve.

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