Christopher Hernandez

Christopher Hernandez is a seasoned marketing and brand management professional with extensive experience in the entertainment and sports industries. Currently serving as the Licensing and Marketing Coordinator at All Elite Wrestling since March 2023, Christopher is responsible for enforcing brand guidelines, managing licensed consumer products, and collaborating with various teams to enhance brand presence. Previously, as Brand Manager at RECUR between 2021 and 2022, Christopher successfully curated a collection of digital collectibles and negotiated contracts with athletes. Prior experience at McFarlane Toys from 2015 to 2021 involved creating consumer products for major television and sports franchises, achieving significant revenue growth, and managing a production team. Christopher holds a Bachelor of Arts in Communication from Arizona State University and an Associate's degree from the University of Arizona.