Steve Yates

Steve Yates is a seasoned executive with extensive experience in retail and eCommerce, currently serving as the CEO of Prime Guidance since February 2014, where leadership focuses on empowering Amazon sellers through coaching and consulting. As the founder and CEO of All Industry Consulting, Yates leverages expertise gained from roles at Fortune 500 companies, including Amazon, Dick’s Sporting Goods, and eBay, to provide strategic and innovative solutions. Previous roles include General Manager of Sports at Amazon.com, DMM for eCommerce at Dick's Sporting Goods, and Director at eBay, showcasing a consistent track record of driving sales growth and improving profitability. Additionally, Yates contributes to the community as a member of the Board of Directors for Christian Outdoor Ministry.