Liam P.

Liam P. is an experienced digital commerce professional currently serving as the Global e-Commerce Director at AllSaints since October 2024. Previously, Liam held the position of Head of Digital at FatFace from January 2021 to September 2024, focusing on digital channel growth and customer acquisition prior to the company's successful exit to Next Plc in October 2023. Additionally, Liam served as Digital Director at Oasis Fashion, overseeing a team of 20 and managing P&L accountability for multiple websites, and as Ecommerce Director at L.K.Bennett, where the role included implementing a digital turnaround plan. Earlier roles include Head of Digital at Warehouse Fashions, Digital Trading Manager at New Look, and various merchandising positions at Arcadia Group Ltd and John Lewis & Partners. Liam holds a Diploma in Fashion Retail Management with Distinction from the Fashion Retail Academy.