Tetiana Kalaida

Tetiana Kalaida is a skilled marketing professional with extensive experience in CRM and marketing strategies. Currently serving as a CRM Marketing Executive at AllSaints since January 2022, Tetiana focuses on customer communications across various channels, particularly email and app strategies, while also analyzing customer intelligence and campaign performance. Prior to this role, Tetiana worked as a CRM Assistant at Harrods, managing comprehensive marketing campaigns and customer targeting. Earlier experience includes a Marketing Assistant position at Caffè Nero, where campaign management, content creation, and data analysis were key responsibilities. Tetiana's professional journey began with roles in administration and sales, alongside a degree in BA (Joint Hons) Marketing with Psychology from the University of Portsmouth.