Joanna Korczak

Joanna Korczak is a skilled Group Category Manager specializing in FMCG at Allegro since September 2022, bringing extensive experience in customer and shopper marketing from previous roles at Unilever and RB. At Unilever, Joanna Korczak excelled as a Senior Customer & Shopper Marketing Manager, leading channel strategies and trade plans for major brands, conducting market analyses, and ensuring effective collaboration across various teams. Joanna Korczak also held responsibility for team development and launching new products, earning recognition for innovative planning processes. Prior experience includes positions at Jerónimo Martins and Kompania Piwowarska, complemented by graduate education in Marketing Management and degrees in Accounting and Finance from reputable institutions in Poland.