Dharini Baswal

Dharini Baswal is a seasoned marketing professional currently serving as the Senior Manager of Product Marketing at ALLEN Digital since March 2024. Previously, Dharini held the position of Product Marketing Manager for the US Business at Pocket FM from May 2022 to May 2023. At Asian Paints, from May 2019 to February 2022, Dharini was a Brand Manager for Beautiful Homes Service and Beautiful Homes, successfully launching one of the first private labels in the decorative lighting category. Earlier experience includes working as a Management Trainee at Asian Paints, where Dharini achieved significant product penetration, and as a Marketing Intern at Airtel, focusing on customer lifecycle analysis. Dharini's career began with an internship at UNDP, documenting sustainable transportation practices. Educational qualifications include an MBA in Marketing and Strategy from the Indian Institute of Management, Lucknow, and a BTech in Computer Engineering from Delhi College of Engineering, alongside a Bachelor's degree in Music from Prayag Sangeet Samiti.