Lee Betty

Lee Betty, MBA has over 20 years of work experience in the outdoor and shooting industry. Lee has held various roles at different companies, including Allen Company, Battenfeld Technologies Inc., Sports, Inc., and Leupold & Stevens, Inc.

At Allen Company, Lee served as the Director of Hardgoods: Product Development, where they were responsible for bringing new product concepts to market, managing products across multiple categories, and initiating patents. Lee also held the positions of Senior Product Manager and Director of Marketing, where they led brand and product category planning, achieved high new product penetration, and established key partnerships with licensee brands. Prior to that, they were a Marketing Manager and Sales Manager at the company.

At Battenfeld Technologies Inc., Lee worked as a Product and Marketing Manager, where they developed and launched innovative products under various brand platforms.

At Sports, Inc., Lee served as the Outdoor Director, although no specific details about their role were provided.

At Leupold & Stevens, Inc., Lee worked as a CRM Project Manager and Sales Operations Manager, where they managed projects and operations related to customer relationship management and sales.

Overall, Lee's work experience demonstrates their expertise in product development, marketing, branding, and sales in the outdoor and shooting industry. Lee has a track record of success in launching new products, establishing partnerships, and achieving high product penetration rates.

Lee Betty obtained a Master of Business Administration (MBA) in Business Administration and Management, General from William Woods University in 2007. Prior to that, between 1989 and 1994, Lee Betty pursued a combined MBA and BS degree at Portland State University, focusing on Finance and Business Administration.