Alley Theatre
Caroline Austin currently serves as the PR & Communications Manager at Alley Theatre, where strategic social media initiatives have significantly boosted the theatre's online presence, particularly on TikTok. Prior experience includes a role as Media Relations Fellow at Arena Stage, where Caroline supported publicity efforts, coordinated social media takeovers, and managed media interactions. At William & Mary, as Publicity and Social Media Manager, Caroline achieved a 200% growth in social media audience and oversaw media communication efforts. Additionally, Caroline gained experience as a Development Intern at Arena Stage, contributing to fundraising and donor relations. Caroline holds a Bachelor of Business Administration in Marketing from William & Mary and is pursuing a Master’s degree in Public Relations and Corporate Communications from Georgetown University.
Alley Theatre
The Alley was founded over 70 years ago as Houston’s theatre company. It exists to provide audiences with the highest quality theatre, offering a wide variety of work including new plays, classics, the re-discovered and the rarely-performed, and new musical theatre, with an emphasis on new American works – to provide the inspirational and the provocative – to make our audiences think, feel, dream, and be entertained. The Alley Theatre is one of the few American Theatre companies that supports a company of actors, designers, artisans and craftspeople throughout the year. Our productions are built and rehearsed in the Alley Theatre Center for Theatre Production – a 75,000-square-foot facility adjacent to the theatres themselves – that is state-of-the-art and one of the most complete and largest facilities of its kind anywhere. The mission of the Alley Theatre, under the direction of Artistic Director Rob Melrose and Managing Director Dean Gladden, is to deepen the understanding of ourselves, one another, and the world we share by uniting theatre artists and audiences to experience the power of stories that illuminate the breadth and complexities of the human condition.