Alley Theatre
Caroline Austin currently serves as the PR & Communications Manager at Alley Theatre, where strategic social media initiatives have significantly boosted the theatre's online presence, particularly on TikTok. Prior experience includes a role as Media Relations Fellow at Arena Stage, where Caroline supported publicity efforts, coordinated social media takeovers, and managed media interactions. At William & Mary, as Publicity and Social Media Manager, Caroline achieved a 200% growth in social media audience and oversaw media communication efforts. Additionally, Caroline gained experience as a Development Intern at Arena Stage, contributing to fundraising and donor relations. Caroline holds a Bachelor of Business Administration in Marketing from William & Mary and is pursuing a Master’s degree in Public Relations and Corporate Communications from Georgetown University.