Cecilie Hvidberg Jakobsen is an accomplished CEO and Founder of wawa fertility, a clinic and patient management solution aimed at enhancing clinic performance and patient engagement, serving since December 2020. Previous roles include Business Designer and Founder at It's Open, focused on creating sustainable digital products, and Director of Operations and Clients at Charlie Tango, overseeing operations, tech, and data science. Additionally, Cecilie served as Client Director and Partner at BABY, a member of the management team. Early career experience includes Head of Data & Strategy at Publicis Groupe, where responsibilities involved market analysis for Nordic clients, and data analyst roles at Carat Denmark and Mindshare Danmark. Cecilie holds both a BSc and MSc in Economics and Business Administration from Copenhagen Business School.