Aaron Sum Wei Wern

Group Chief Strategy, Marketing & Business Development Officer at Alliance Bank

Dr Sum has more than 20 years of combined management consulting, research and industry experience. His key expertise is in business strategy, operating model design, customer experience transformation and process optimisation.

In his current role, Dr Sum is responsible for strategic planning, business performance management, decision management (business analytics), economic research, market insights (research), marketing and communications, and customer experience. He also oversees the execution of the Bank’s key strategic initiatives.