RH

Roy Heong

Head Of Strategic Partnerships & Innovation at Alliance Bank

Roy Heong has extensive work experience in various industries. Roy worked as the Head of Strategic Partnerships & Innovation at Alliance Bank Malaysia Berhad from August 2019 onwards.

Prior to that, they served as the Head, National & International Sales at INTI Education Group from October 2016 to August 2019. In this role, they were responsible for sales, strategy development, and expanding markets to increase student enrollment. Under their leadership, INTI experienced a positive growth in new student enrollment and international student recruitment.

From December 2011 to October 2016, Roy held the position of Head, eBusiness & Digital Marketing at OCBC Bank. Their responsibilities included developing digital strategies, building business models in digital marketing and e-payments, and driving partnerships for new opportunities and markets. Roy successfully grew the bank's digital business and achieved significant milestones in terms of revenue growth, customer acquisition, and brand reach.

Roy's earlier experience includes working at Citibank Malaysia as the Head, Alternate Channels from April 2003 to November 2011, and at IBM Malaysia as a Business Consultant from January 1997 to January 2003. At both companies, they demonstrated expertise in driving marketing, business development, and leading teams.

Throughout their career, Roy has consistently showcased their ability to innovate, develop strategies, and achieve business goals.

Roy Heong attended St Andrews School Singapore from 1988 to 1991, where they obtained their 'O' Levels. Roy then went on to pursue a BSc in Computer and Mathematical Science at The University of Western Australia from 1993 to 1996. Roy Heong obtained a Bachelor of Computer and Mathematical Science degree from The University of Western Australia. No information is provided regarding the specific month and year of the certification.

Location

Petaling Jaya, Malaysia

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Alliance Bank

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Alliance Bank Malaysia Berhad is a Malaysia-based bank. The Bank, together with its subsidiaries, is engaged in five business segments: Consumer Banking, Business Banking, Financial Markets, Stockbroking and Corporate Advisory, and Others. Its Consumer Banking segment provides personal banking solutions, including personal loans, credit cards and wealth management services. Its Business Banking segment provides corporate customers with loans, trade finance, cash management, treasury services and structured solutions. Its Financial Markets segment covers foreign exchange, as well as capital and money market instruments for banking customers. Its Stockbroking and Corporate Advisory segment covers stockbroking activities and corporate advisory. Its Others segment includes asset management services and trustee services. Alliance Bank Malaysia Berhad took over the listing status of its former holding company, Alliance Financial Group Berhad, on September 26, 2017.


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Employees

1,001-5,000

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