Catalina Hritcu

Catalina Hritcu is an experienced professional in the healthcare sector, currently serving as the Head of Iberia, CEE, LATAM, and Africa for Alliance Pharmaceuticals Limited since January 2023. With a robust background in marketing and sales, Catalina previously held positions as Global Marketing & Sales Director at Sérélys Pharma and as a Marketing Strategy & Innovation Consultant. Catalina has also contributed to prominent firms such as Simon-Kucher & Partners and STADA Group, specializing in consumer healthcare. Earlier career highlights include leading the Sandoz Consumer Healthcare division in Russia and establishing significant operations in Romania. Catalina's academic credentials include an MBA in Digital Marketing and ongoing studies in Systemic Coaching and Leadership.