Alliance Pharmaceuticals Limited
Richard Norton has over 20 years of work experience in various industries such as pharmaceuticals, healthcare, and FMCG. Their most recent role was as the Head of Global eCommerce for Alliance Pharmaceuticals Limited, where they oversaw global eCommerce and cross-border eCommerce for multiple brands. Prior to this, they served as the Head of Global Marketing and Global eCommerce for the same company, focusing on brand development and value creation in APAC and the USA.
Before joining Alliance Pharmaceuticals, Richard worked at Nestlé Skin Health (Galderma) as the Global Commercial Excellence Director, where they built sales and marketing processes and capabilities to enhance the organization's business and customer focus. Richard also worked closely with other departments within Nestlé, such as Nespresso and Purina, to align capabilities and tools.
Richard also gained experience at Nicoventures Ltd, where they led the development and commercialization of a regulated/e-cigarette product portfolio. Richard was responsible for the full marketing mix, including brand identity and engagement with regulatory bodies.
Additionally, Richard served as the Marketing Director for OTC Consumer Health and Head of Digital Strategy/Activation and Insights at Johnson & Johnson. Richard played a key role in driving growth for brands such as Nicorette, Imodium, and Regaine.
Richard's earlier experiences include working as a Senior Industry Sales Manager at Google, a Global Brand Director for Novartis, a Category Marketing Manager at Reckitt Benckiser, and various brand management positions at Pfizer Consumer Healthcare.
Richard began their career as a Pharmacy Manager at LLOYDS PHARMACY LIMITED. Overall, Richard Norton has a proven track record of strategic leadership, brand development, and delivering business results in the healthcare and FMCG industries.
Richard Norton attended Aston University from 1988 to 1992, where they obtained a degree in Pharmacy. Richard also earned Certificates, Advanced Certificates, and a Diploma in Marketing from CIM | The Chartered Institute of Marketing.
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Alliance Pharmaceuticals Limited
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We are Alliance Pharma plc, an international healthcare group. Our purpose is to improve the lives of consumers and patients, through making available a range of clinically valuable healthcare products. Headquartered in the UK, we employ more than 250 people based in locations across Europe, North America, and the Asia Pacific region. Our core focus is on the marketing of Consumer Healthcare brands. We also have a smaller Prescription Medicines business, which operates alongside this. In total, we hold marketing rights to around 80 brands, with our revenues being generated from a mix of direct, distributor and e-commerce sales. With annual revenues in excess of £160m, good margins and strong cash generation, we’re financially successful and have a strong appetite for growth. Outsourcing all of our manufacturing and logistics activities allows us to remain asset-light and to focus on leveraging the operating platform we’ve built across EMEA, AMER and APAC, in order to maximise the value and reach of our brands. For more information on Alliance, please visit our website: www.alliancepharmaceuticals.com Adverse Event Reporting Adverse events should be reported. Reporting forms and information can be found at www.mhra.gov.uk/yellowcard. Adverse events should also be reported to Pharmacovigilance at Alliance Pharmaceuticals (tel: 01249 466966, email: pharmacovigilance@alliancepharma.co.uk)