Jeff Smith

Jeff Smith, MBA, currently serves as the Senior Director of Corporate Strategy & Operations and Senior Director of Beverage Strategy at Alliance Sales & Marketing since July 2023, where responsibilities include aligning beverage client goals with retailer-specific strategies. Prior to this role, Jeff Smith spent 25 years at Publix Super Markets, holding various positions including Senior Director of Retailer Strategy and Category Manager for Deli Prepared Foods, Carbonated Soft Drinks/Water, and Dairy/Ice Cream, achieving significant sales growth and implementing successful merchandising campaigns. Jeff Smith also founded Hopcloth, LLC, a craft beer apparel company, which expanded into a multi-channel business. Jeff Smith holds an MBA from the University of Tampa and a BA from the University of Florida.