Alliance Wine
James Mackenzie is a seasoned marketing professional with extensive experience in the wine industry, currently serving as the Head of UK Marketing at Alliance Wine since November 2015. With a background that includes overseeing marketing strategies for over 200 wineries and generating significant revenue, James has also held pivotal roles such as Marketing Manager for Australian Vintage Limited and Seresin Wine Estate, as well as Brand Manager at Huia Vineyards. James’s wine marketing expertise is complemented by a solid foundation in law, having practiced as a solicitor for over seven years before transitioning to the wine sector. James holds a Bachelor of Laws (LL.B.) from Anglia Ruskin University.
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Alliance Wine
Founded in 1984 by Christian Bouteiller and Jonathan Kennett, Alliance Wine has vigorously pursued the path less travelled. From unlikely beginnings in Scotland, we have unearthed an impressive array of individual but uniformly inspirational vignerons. Ever changing, Alliance has evolved into a business that covers importing, distribution and production across all sectors of the market, both in the UK and internationally. Tireless in our quest for the extraordinary, and hungry for wines with soul and personality, we have also turned our hands to creating and nurturing wines of our own. Passionate about the Business of Wine Combining our passions for making and importing great wines enables Alliance to maximise your business opportunities by providing sensational value and memorable stories. Beyond Boundaries Whether it is truffling out exciting new wines, creating off-beat events and tastings or ensuring your wine reaches you when you need it, Alliance goes beyond boundaries to make our wines work for you.