Bob Burns

Bob is among the most respected minds in data-driven marketing. He was the architect of the industry’s earliest multi-source consumer databases and was a thought leader during the ascendancy of Reader’s Digest as a marketing innovator. After stints at AFE and HCI, Bob found himself attracted to Alliant’s plans for developing large-scale cooperative databases that combine transaction-level financial and marketing metrics.

A relentlessly curious marketer, today Bob oversees all of Alliant’s analytic R&D efforts and leads Alliant’s integration of online and social media data to deepen the predictive value of models. Bob holds a B.S. from Cornell University, an M.S. in Mathematics from CUNY, and a Ph.D. in Operations Research from NYU.