Pauline van Dongen

Pauline van Dongen is a seasoned marketing professional specializing in CRM and marketing technology, currently serving as a Global Marketing Automation & MarTech Specialist at Allianz Direct since April 2025. Prior to this role, Pauline held the position of Sr. CRM Consultant at Louwman Group, where responsibility included the strategic vision for 1-to-1 marketing channels. Highlighted experience also includes leading CRM and loyalty initiatives at MS Mode and managing a CRM & Data team at vanHaren Schoenen BV. Additionally, Pauline contributed to CRM capability and tool development at PVH Corp. for well-known brands such as Tommy Hilfiger and Calvin Klein. Pauline holds a Bachelor's Degree in Marketing, with a focus on Small Business and Retail Management, from Avans University of Applied Sciences.