James Lorenz

James Lorenz is an experienced brand manager with a career spanning over three decades in the beverage industry. Currently serving as Brand Manager at Allied Beverage Group since January 2010, James has previously held pivotal roles such as Vice President of Strategic Insights at Just Marketing International and Senior Brand Manager for the Crown Royal portfolio at Diageo. James began their career at Seagram, progressing through various positions including Brand Manager, Consumer Communications Manager, and State Manager, where responsibilities ranged from overseeing brand marketing initiatives to managing significant advertising budgets and achieving sales targets. Educated with an MBA in Marketing from the University of St. Thomas and a BS in Management from Purdue University, James possesses a robust background in strategic planning and brand development.