Jose Maldonado

Jose Maldonado is an experienced marketing professional currently serving as Chief Marketing Officer at PeopleForBikes since October 2019. In this role, Jose has developed communication strategies to promote programs and support the bike industry, launched significant digital initiatives, and expanded the organization's online presence. Previously, Jose held various roles at Backcountry.com, including Director of Competitive Cyclist Brand Activation and Director of Bike, where successful marketing campaigns increased revenue and customer engagement. Jose also managed brand strategy at Gita Sporting Goods and executed retail operations at Cadence Cycling & Multisport, showcasing a strong track record in driving growth and enhancing brand awareness within the cycling industry.