Yuliana Baskina

Associate Media Director at Allied Global Marketing

Yuliana Baskina has a diverse work experience in the field of media planning and advertising. Yuliana started their career as a Copywriting Intern at Davis Elen Advertising in 2012. Yuliana then worked as a Staff Writer at Daily Trojan, University of Southern California from 2012 to 2013. In 2014, they took up a Copywriter role in the AT&T Marketing Internship at Liminal L.A. Agency, University of Southern California.

Yuliana then joined Sensis in 2014 as an Office Manager and later became a Media Planner/Buyer from 2015 to 2017. Yuliana moved on to AAAZA, Inc. in 2017 and held the position of Digital Media Manager until 2019.

From 2019 to the present, they have been working at Allied Global Marketing. Yuliana started as a Media Planner and later became a Senior Media Planner. Currently, they are the Associate Media Director, responsible for managing client relationships and comprehensive media strategy across multiple clients. Yuliana also heads a team and has spearheaded various initiatives to improve cross-team communication and overall productivity.

Throughout their career, Yuliana has demonstrated expertise in data analysis, presenting reports, and guiding clients through performance updates. Yuliana has also been actively involved in developing internal processes and mentoring direct reports.

Yuliana Baskina completed their Bachelor of Arts (B.A.) degree in English, Creative Writing, with a minor in Advertising at the University of Southern California from 2010 to 2014. In 2013, they participated in the University of Cambridge International Summer School, although it is not specified if they earned a degree or studied a specific field during that time. Additionally, Yuliana Baskina holds several certifications from The Trade Desk, including Trading Academy Certified - Connected TV obtained in March 2019, Trading Academy Certified - Specialist obtained in July 2018, Trading Academy Certified - Strategist obtained in June 2018, Trading Academy Certified - Practitioner obtained in April 2018, and Trading Academy Certified - Professional obtained in March 2018.

Links

Previous companies

Sensis logo
Davis Elen Advertising Inc. logo

Timeline

  • Associate Media Director

    July, 2022 - present

  • Senior Media Planner

    August, 2020

  • Media Planner

    August, 2019