Rohan Barua

VP, North America Sales, Global Channel and Aftermarket at Allison Transmission

Rohan Barua joined Allison Transmission as Vice President, North America OEM Sales in August 2018. Prior to joining Allison, Mr.Barua worked for 12 years at Cummins Inc., where he most recently served as General Manager - OEM Business, responsible for revenue growth and integrated business leadership of a global OEM. Prior to that, he held a number of roles at Cummins in strategy and market planning, global off-highway aftermarket, and regional aftermarket marketing and sales. Prior to Cummins, Mr. Barua worked in sales, marketing and business development in India as part of the Prudential group, and also served briefly with DaimlerChrysler. He holds a bachelor’s degree from the University of Calcutta, a post-graduate diploma in management from the Indian Institute of Management, and a Master of Business Administration from the Broad School at Michigan State University.

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